Learning Objectives & OverviewCourse Syllabus | LH's Virtual Office

Business Ethics: Concepts & Cases: Chapter 6 Outline
The Ethics of Consumer Production and Marketing

CONTAINS EXTREMELY FLAMABLE BUTANE GAS UNDER PRESSURE.  EXERCISE CARE IN USE.  KEEP AWAY FROM FACE WHEN IGNITING.  BE SURE FLAME IS COMPLETELY EXTINGUISHED AFTER EACH USE.  KEEP AWAY FROM HEAT OR FLAME.  DO NOT PUNCTURE OR INCINERATE.  DO NOT ATTEMPT TO REFILL.  KEEP OUT OF REACH OF CHILDREN.

Introduction

6.1 Markets and Consumer Protection

6.2 The Contract View of Businesses Duties to Consumers

The Duty to Comply

The Duty of Disclosure

The Duty not to Misrepresent

The Duty not to Coerce

Problems with the Contractual Theory

6.3 The Due Care Theory

The Duty to Exercise Due Care

Problems With Due Care

6.4 The Social Costs Theory

Problems with the Social Costs View

6.5 Advertising Ethics

A Definition

Social Effects of Advertising

Advertising and the Creation of Consumer Desires

Advertising and its Effects on Consumer Beliefs

6.6 Consumer Privacy

Cases for Discussion

Becton Dickinson and Needle Sticks

  1. In your judgment, did Becton Dickinson have an obligation to provide the safety syringe in all its sizes in 1991.  Justify your position, using materials from this chapter and the principles of utilitarianism, rights, justice, and caring?
  2. Should manufacturers be held liable for failing to market all the products for which they hold exclusive patents when someone's injury could have been avoided if they had marketed those products?  Explain.
  3. In your judgment, who was morally responsible for Maryann Rockwood's accidental needle stick: Maryann Rockwood?  The clinic that employed her?  The government agencies that merely issued guidelines?  Becton Dickinson?
  4. Evaluate the ethics of Becton Dickinson's use of the GPO system in the late 1990s.  Are the GPO's monopolies?  Are they ethical?  Explain.

The Ford/Firestone Debacle

Questions

  1. What systemic, corporate, and individual ethical issues are raised by the Explorer/Firestone case?
  2. In your view, and in light of the three theories of manufacturer's responsibilities, what, if anything, did Ford do wrong, and what, if anything, should it have done differently?  What if anything did Firestone do wrong, and what, if anything, should it have done differently.
  3. Who, in your view, is morally responsible for the deaths that occurred?


Learning Objectives & Overview | Course Syllabus | LH's Virtual Office